Affiliate Revenue No, Go, Whoa, Know
Recently I’ve noticed an increase in the number of Pay Per Click (PPC) advertising links that direct visitors to sites that are wholly dedicated to the development of affiliate revenue. There is no online store on these sites; they are simply highly organized portals for online shopping with a grouping of affiliates based on the type of product you may be interested in purchasing. These sites may include knowledge-based content with the end goal of directing you to one of their online partners to facilitate a purchase. If they can do this effectively it may mean a relatively hands free way to derive increased residual income. Just Say “No” If you develop a website like the one described make sure you only work with companies that provide a cookie-based system to track referrals for proper affiliate payment. If they can’t provide this you should consider a different firm.
Just Say “Go” If you develop an autoresponder newsletter you will also want to make sure that any traffic derived from an email marketing campaign can also be tracked specifically for your affiliate revenue website. Most of the more reputable revenue sharing sites can make this happen for you so make sure to ask. Just Say “Whoa” Give your site visitors a reason to stick around. If you simply develop an affiliate revenue site as a means of deriving an addition to your income you may see a degree of activity without actually being as effective as you want to be. When you say, “Whoa” to your online visitors you are telling them stick around because they can find everything they need on your site.
This means research into the products or services being offered, it means developing content for the website and it means only working with the most reputable firms available. Just Say “Know” This may seem redundant, but if you can leave your site visitor with quality information and multiple sources to purchase from you may find that a better informed consumer may come back to your affiliate website to investigate the products you helped them understand. Affiliate revenue has proven useful in providing residual income to existing ecommerce websites, but it is branching out. Aggressive marketers are developing professional sites that thrive on affiliate revenue. These marketing experts are taking their web creations and marketing them heavily with an eye toward seeing these sites provide substantial income while refusing to look at these sites as a passive ‘set and forget’ ecommerce afterthought.
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